The Green Mirage: How Britain's Eco-Tourism Operators Sell Sustainability While Shipping Plastic
Eco-tourism has become one of the fastest-growing segments of the UK travel market, attracting environmentally-conscious Britons willing to pay a premium for holidays that promise minimal environmental impact. But beneath the bamboo branding and carbon-offset pledges lies a plastic-laden operational reality that few operators care to advertise. Plastic Promises examines the gap between the promise and the practice.
Aug 10, 2026